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SharePoint Reporting – Usage Reports Comparison
CardioLog Analytics vs. Google Analytics

by Intlock Team on

CardioLog Analytics, unlike Google Analytics, is specifically designed for your Microsoft SharePoint intranet portal. From easy implementation of our robust marketing tool, it’s just a few short steps to assured data privacy, accurate reporting, and a deep insight into the people who use your site – all designed specifically to work with SharePoint.

Because it’s based on the structure of your SharePoint hierarchy and content, CardioLog Analytics offers you a more meaningful look at how well your organization is performing, through a wealth of reporting options that range from a richly detailed analysis of a specific part of your content, to an overview of your portal that helps you look at the bigger picture.

Below is a list of features that are unique to CardioLog Analytics:

Complete Control:

  • Ownership of your data
  • Easy implementation of the tracking code
  • Ownership of the tracking code
  • Administrative reports
  • Display of CardioLog reports in SharePoint pages
  • Improved report availability and accuracy
  • More accurate time-on-site reports
  • Different levels of report permissions

Insightful Reporting:

  • Sub-site analysis (enhanced content drilldown)
  • Document-usage capture
  • Unused-page reports
  • Unused-document reports
  • Content-areas reports
  • Import of IIS log files
  • Single reports for multiple sites
  • Custom aggregation of usage data
  • Report filtering by page metadata

Great Detail:

  • Visitor reports
  • Visitor segmentation
  • SharePoint search reports
  • External destination reports
  • Surveys

Dedicated Support:

  • Customer support

SharePoint Usage Reports – CardioLog Analytics vs. Google Analytics

Complete Control

CardioLog Analytics offers you complete, hands-on control over all aspects of your Microsoft SharePoint intranet portal – not least because the usage data for your portal will contain information such as the names and roles of your employees and the names of documents. Because our analytics solution is hosted on-premises, it stores all data within the confines of your organization, thereby ensuring data privacy and giving you complete ownership of your business data. In addition, CardioLog Analytics also offers you total control over the JavaScript code that runs our analytics solution, and allows easy implementation of the tracking code on all of your SharePoint farm pages. Our SharePoint solution includes a farm-scoped feature, which can be easily activated or deactivated through SharePoint’s central administration. Furthermore, the fact that you own the tracking code enables you to tailor CardioLog to the demands and privacy policy of your organization, adding and taking away various features as you wish.

You also have complete control when it comes to reporting. CardioLog Analytics administrative reports, for example, allow you to easily see just how fast your portal is growing (in terms of the number of items it includes). You can also see who the top content contributors are, and how many additions, deletions and modifications have been performed throughout the portal. What’s more, our analytics solution allows you to display CardioLog reports within your SharePoint pages, enabling you to make recommendations to your portal users in real time, based on data such as the most popular documents, active users and top searches. There are three different ways to display CardioLog Analytics reports in a SharePoint portal: You can automatically grant users access to numerous reports through SharePoint’s site actions menu; export a single report to a SharePoint web part; or make use of data export API – which allows for greater control over your reports’ design and content.

We can help you keep your finger on the pulse of your portal. CardioLog Analytics can process data on the usage of your intranet every hour (or less frequently, as required) so that all of your reports are kept updated, up to the last hour, allowing for improved report availability, relevance and accuracy. One other key benefit of CardioLog’s solution is our accurate time-on-site reports. To calculate the amount of time an employee or partner spends on your portal, most analytic tools – including Google Analytics – rely on measuring the time between views of different pages on your site. This means they have no way of calculating the amount of time spent on your site for single-page visits (i.e. when a person only looks at one page on your portal) nor the time spent on the last page in a visit. The tracking code of CardioLog Analytics fires “pulse” events every few seconds, until the visitor leaves the page. Incorporating these “pulse” events allows for a more accurate calculation of the overall amount of time your employees and partners spend on your portal. Also giving you hands-on control over your portal, CardioLog provides the ability to set different levels of report permissions for people and groups within your organization, through its seamless integration with Active Directory.

Insightful Reporting

With CardioLog Analytics solution for Microsoft’s SharePoint, you can expect richly detailed reporting on the usage of your portal. The in-depth reporting features and dashboards allow you to carry out an enhanced content drilldown, enabling you to analyze your sub-sites, sub-directories, single web pages, documents, or any other level of your portal’s hierarchy. This sub-site analysis is achievable thanks to CardioLog’s familiarity with the portal structure, through portal adaptors. In addition, CardioLog provides off-the-shelf data on how, when and by whom your documents are being used. This document-usage capture gives you the ability to record and analyze all users’ clicks on the document links that appear on your portal. And, as well as the content your employees and partners are looking at on your portal, CardioLog Analytics tells you what they’re not looking at, providing unused-page and unused-document reports for your least-popular pages and documents. CardioLog also provides content area reports, detailing the usage of various pieces of content on your pages, such as toolbars, menus, headers, footers, and more. And in order to view usage reports on historic data from before the implementation of our tracking agent, we include a feature to import IIS log files. The IIS log entries are available for reporting once they have been processed, analyzed and linked to the structure of the portal.

With our analytics solution, reporting becomes robust and flexible. CardioLog Analytics enables you to get single reports for multiple sites. Our reports can aggregate data from several websites, web applications, or intranet portals, encompassing different domains. For example, in a SharePoint portal, a single report on unique visitors could include aggregated data for all sites in a farm. You can also get aggregated data for any combination of your sites and directories that you wish. For example, a single report could provide usage data for a selection of individual sub-sites. Such custom aggregation of usage data enables you to look at reports for your content regardless of where that content is located. And because it knows the internal workings of your portal, CardioLog Analytics also allows for report filtering by page metadata. Your data could be filtered by page type, such as team site, blogs, lists, list items or documents.

Great Detail

In a variety of ways, CardioLog Analytics offers a deep insight into who the users of your Microsoft SharePoint intranet are and what they want from your portal. Our visitor reports display not only the unique trends in how your employees and partners make use of your portal, but also an actual list of individual people, based on their cookie ID or, in the case of authenticated users, on their username. You can hone in on specific users and see their personal profile and activity on your portal. On sites with authenticated visitors, CardioLog can filter visitor reports according to your users’ various attributes, such as their name, sex, department and more. This is achievable thanks to CardioLog Analytics’ off-the-shelf integration with Active Directory and SharePoint user profiles, and through our integration with custom data sources. If Personally Identifiable Information (PII) is an issue because of your organization’s privacy policy, CardioLog includes a PII Concealment module, which hides the PII data in your analytics reports. Furthermore, CardioLog can use the detailed information it gathers about the people who use your portal to conduct powerful visitor segmentation. We can use Active Directory attributes or SharePoint user profiles in order to segment your employees and partners when they visit your intranet. These capabilities enable you to automatically deliver personalized content, so that when a member of your technical pre-sales team, for example, enters your portal they are presented with relevant, customized content that’s designed to grab their interest.

CardioLog can gather a great deal of useful information about your portal users, thanks to its unique tracking agent, which automatically identifies any search activity in SharePoint. We provide support for SharePoint FAST Search that enables you to analyze how people are using your intranet search engine. Our wide range of off-the-shelf SharePoint search reports can give you invaluable insight into your FAST search engine, telling you who’s conducting searches, how often, what they are looking for and whether they find it. You can get reports on:

  • On-site searches
  • Average on-site searches per visit
  • Visits with on-site search
  • On-site searches: failed vs. successful
  • On-site search phrases
  • Failed on-site search phrases
  • On-site search origin pages
  • On-site search destination pages
  • On-site unique searchers

Another way in which CardioLog Analytics helps you get rich information on the people who use your portal is by tracking users who click on links to external websites. CardioLog provides external destination reports so you can see where they’re going. In addition, our survey tool allows you to ask your users directly what they think of your portal. A simple pop-up box enables you to ask an employee or partner if they found what they were looking for, or what challenges they face when it comes to your portal, and is a way of getting valuable feedback on how to improve the portal and your organization as a whole.

Dedicated Support

CardioLog Analytics for Microsoft’s SharePoint provides a customer support program that offers good-value and cost-effective options for a quick response to your technical support needs. We provide a range of support packages, which can include web-based access to self-help facilities, telephone, email, and remote desktop support.

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